JOUR 440 - Public Relations Techniques

Institution:

California State University-Northridge

Subject:

Journalism

Description:

Prerequisites: C or better in JOUR 340 and 341. Focus on strategic planning, critical thinking, management and problem solving through the use of case studies. Builds upon previously acquired public relations tools and techniques. Includes campaign strategies, research strategies, client relations, creating website content, internal communications, media relations, crisis communication, media training and budgeting.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csun.edu

Phone Number:

(818) 677-1200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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