COCM 240 - External Communications and Marketing

Institution:

Mercy University

Subject:

Description:

This course covers the special information needs of external corporate constituencies, including customers, stockholders, suppliers, and industry regulators. The role of communication in achieving perceived value will be explored, with emphasis on the communication function of sales, marketing, customer service and advertising. 3 sem. hrs. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercy.edu

Phone Number:

(800) 637-2969

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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