MKTG 426 - Fulfillment and Customer Service in Direct Marketing

Institution:

Mercy University

Subject:

Description:

This course focuses on fulfillment and customer service in direct marketing. Topics include dealing with fulfillment houses; timeliness and measurement of customer satisfaction; product versus publication fulfillment; inquirer conversion analysis (dollars versus numbers); tabulating and using backend fulfillment reports to enhance current customer satisfaction; developing ancillary or offshoot products to create new customers and revenues; online order processing; and inventory management. Prerequisite: MKTG 341. 3 sem. hrs. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercy.edu

Phone Number:

(800) 637-2969

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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