MKTG 342 - Creative Basics for Direct Marketing

Institution:

Mercy University

Subject:

Description:

This course focuses on the process of creating and producing direct marketing campaigns, beginning with the selection of a product or service based on market research. The course covers offer development; creative concept to mailing (direct mail packages, solos, catalogs, coops, card decks, PIPS, blow-ins, space ads); working with the creative team (direct response agencies, graphic artists, copywriters, creative consultants); elements of sales promotion mix (tokens, coupons, sweepstakes, contests); and scheduling production with computer service bureaus, printers, and lettershops. 3 sem. hrs. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercy.edu

Phone Number:

(800) 637-2969

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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