MKTG 442 - Marketing Management

Institution:

Mercy University

Subject:

Description:

This course is concerned with the theory and policy of the marketing manager and will include topics in promotion, distribution, pricing, and product management. Cases, together with a computer-based marketing simulation exercise, will be used to develop decision making skills. Prerequisites: ENGL 112; ECON/MATH 122; MGMT 225; MKTG 220. 3 sem. hrs. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercy.edu

Phone Number:

(800) 637-2969

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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