MKTG 932 - E-Commerce

Institution:

Xavier University

Subject:

Description:

E-commerce is creating new electronic markets where prices are transparent, markets are global, and trading is highly efficient. It is having a direct impact on an organization’s relationship with suppliers, customers, competitors, and their partners, as well as how organizations market products, advertise, and their brand strategy. This course examines successful and unsuccessful e-commerce strategies among contemporary organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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