MKTG 929 - Integrated Mktg Communications

Institution:

Xavier University

Subject:

Description:

A study of integrated marketing communications planning, strategies and procedures and the current rules that govern the dynamics of marketing to today’s business and consumer marketplaces. Emphasis is on the application of integrated direct marketing to increase sales by synchronizing advertising, direct mail, telemarketing and field sales. Pre-requisite: MKTG 801

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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