HESA 646 - Marketing in Managed Care Env

Institution:

Xavier University

Subject:

Description:

Examines the use of marketing concepts, functions and policies as well as the role of marketing within the current managed health care environment. Data sources on the Internet and software/databases related to health care marketing are utilized in class experiences and in a project. Prerequisite: HESA 571, HESA 519.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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