EDSM 310 - Intro to Sport Marketing

Institution:

Xavier University

Subject:

Description:

Career opportunities in the sports industry. The evolution of the field and its place in our economy. Marketing plan, current trends. Marketing mix, sponsorships, special event fundraising, public relations, promotions, television, sports products.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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