COMM 432 - Direct Response Advertising

Institution:

Xavier University

Subject:

Description:

Examines the structure and organization of direct response advertising. Focus will be on creative methods and research procedures for preparing and evaluating direct advertising campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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