COMM 332 - Media Strategies in Advtising

Institution:

Xavier University

Subject:

Description:

A study of the characteristics of the various communication media and the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences. Prerequisite: COMM 329

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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