COMM 329 - Audience Survey & Research

Institution:

Xavier University

Subject:

Description:

Examination and survey of gathering, analysis and the uses of audience-related information to create effective messages and campaigns. Review of design, sampling, data collection and statistical analysis. This course reviews quantitative and qualitative research methods most commonly used in the field of communication including broadcast ratings and other syndicated research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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