COMM 237 - Elements of Copy & Design

Institution:

Xavier University

Subject:

Description:

Provides fundamental knowledge and skill in advertising copywriting, layout and design, Course topics will include interpreting target audiences, creative concept formulation, advertising copywriting, design and layout. The vocabulary and language associated with graphic design/advertising and production processes will be covered. Students will develop a variety of sample advertisements during the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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