MKTG 200 - Advertising

Institution:

Hudson Valley Community College

Subject:

Description:

This course provides a basic understanding of advertising and the advertising industry. Advertising in radio, television, magazines, and newspapers will be studied. An integrated marketing communications approach will also be presented, and various communication efforts will be examined. Offered Fall, Spring. 3.000 Credit Hours 3.000 Lecture hours Levels: Credit Schedule Types: Lecture School of Business College Marketing Department Course Attributes: Restricted (BAD), Restricted (BCC), Career,Tech,Foreign Lang(24HR), Free Elective, Marketing, Marketing (TEL)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hvcc.edu

Phone Number:

(518) 629-4822

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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