CMA 4070 - International Advertising and Promotion

Institution:

Mount Saint Mary College

Subject:

Description:

A study of the role of advertising and promotion in the international market place that will include: the principles of advertising and promotion; steps in the development of international advertising and promotion program; the role of product management, market research and the advertising agency; and development of annual marketing promotion and advertising planning. Prerequisites: ENG 1010, ENG 1020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msmc.edu

Phone Number:

(845) 561-0800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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