BUS 4130 - Integrated Marketing Communication Seminar

Institution:

Mount Saint Mary College

Subject:

Description:

Students will develop the ability to integrate the theory and practice of information technology, marketing and communication. They will create an integrated marketing campaign for an organization, service or program, which will serve as the culminating project for the course. Prerequisite: CIT 2050.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msmc.edu

Phone Number:

(845) 561-0800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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