CMA 4080 - Advertising

Institution:

Mount Saint Mary College

Subject:

Description:

This course offers an analysis of the theory and effects of advertising with emphasis on understanding the role of persuasive communication in all forms of advertising. Basic advertising techniques, skills and processes are examined, as are the social and behavioral results and the ethical implications of advertising. Prerequisites: ENG 1010, ENG 1020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msmc.edu

Phone Number:

(845) 561-0800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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