ARTM 2110 - INTRO TO GRAPHIC DESIGN

Institution:

Robert Morris University

Subject:

Media Arts

Description:

An introduction to the creative process behind communications design. The focus is on visual thinking, experimentations, and exploring the relationship between word and image. Examination of the design process will develop skills in creating multiple solutions to a given problem. Core concepts and skills required to understand and control visual languages and principles of design are introduced along with studio techniques required for visualization of communication problems. Through a series of assignments, lectures, class discussions, and exercises the elements and principles of successful design and layout will be examined, together with ideation and creative strategies for visual problems solving. Basic typography and compositional principles used while working with text and display type such as visual hierarchy, legibility and readability will also be analyzed and discussed. 3 credits Prerequisite: ARTM1012 or ARTM1020

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rmu.edu

Phone Number:

(800) 762-0097

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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