COMM 286 - Advertising

Institution:

Simmons University

Subject:

Description:

Prereq.: COMM 124 and 186. Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to real world examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice. Vieira, Weisberg.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.simmons.edu

Phone Number:

(617) 521-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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