BUS 205 - Market Princ & Practices

Institution:

Ulster County Community College

Subject:

Description:

3 Credits Business,Professional Studies Business Administration A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case-study method and problem-solving exercises feature marketing costs, segmentation, decisions, and management methodology. Prerequisite: BUS 101 or BUS 161 or by advisement.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYULSTER.EDU

Phone Number:

(845) 687-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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