MK 498A - Marketing Seminar

Institution:

Merrimack College

Subject:

Description:

A capstone required course that integrates the total marketing effort by use of an experiential learning exercise in which students practice the design, implementation and control of business strategies. Students participate in a sophisticated business simulation that is designed to capture the qualitative and quantitative dimensions of business decision- making within the context of a total business enterprise. Students essentially run a business for the semester. The problems and opportunities encountered require total immersion into the business enterprise. The course enables the student to apply what has been learned in other business courses. Seminar meets once a week. Prerequisites: BE 221A, MK 300A.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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