MK 322A - E- Marketing

Institution:

Merrimack College

Subject:

Description:

The electronic revolution has dramatically altered the business landscape. Traditional issues of market segmentation and marketing mix formulation have to be resolved within an even more rapidly changing environment. At the same time, there continues to be the requirement for the marketing function to be creative and affect such changes. The E-Marketing course will focus on a framework within which both challenges can be met successfully. Special attention is given to how strategic marketing techniques in E-business are different from those in traditional business areas. Not open to anyone with credit for MK 312A or its equivalent. Prerequisite: BE 221A.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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