MK 355A - Consumer Behavior

Institution:

Merrimack College

Subject:

Description:

The buyer decision-making process is studied. Emphasis is on behavioral science theories with marketing implications and the internal and external environmental influences on buyer behavior. Topics include motives, perception, attitudes, life style, personality, culture, social class and social groups. Not open to anyone with credit for MK 301A or its equivalent. Prerequisite: BE 221A.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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