IS 415A - e- Business

Institution:

Merrimack College

Subject:

Description:

The Internet and World Wide Web have fundamentally changed how we transact business both domestically and globally. The purpose of this course is to provide students with an overview of the following topics that pertain to the business of electronic commerce: Technology infrastructure— overview of electronic payment systems, authentication, security, privacy issues, network infrastructure and media convergence; Organizational applications— overview of metrics, branding, customer interfaces, supply chain and electronic commerce business models: B2B, B2C, G2G, m-commerce, etc; Policy Issues—overview of legal and policy issues underlying electronic commerce, such as privacy, intellectual property rights, tax implications, the impact of international EC laws and policies. The course format combines lectures, seminar presentations, classroom discussions, and research. Emphasis is placed on shared learning through web-based and in-class exchanges of contemporary e-commerce issues. Prerequisites: BE 221A, BE 222A, BE 223A, BE 225A, BE 226A and BE 227A. Four hours a week.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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