MK 300A - Applied Strategic Marketing Management

Institution:

Merrimack College

Subject:

Description:

Analytical techniques to define marketing problems that are developing in the total marketing environment are studied. Alternative solutions to these problems are prepared for presentation and discussion. This course is both simulation and case oriented and is designed to develop managerial skills by establishing marketing strategies and tactics culminating in the preparation of a comprehensive marketing plan. Not open to anyone with credit for MK 310A or its equivalent. Prerequisite: BE 221A.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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