BE 221A - Principles of Marketing

Institution:

Merrimack College

Subject:

Description:

The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing concepts and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisites: BE 100A, BE 091A, BE 092A, BE 093A. Two hours per week.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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