CM 301A - Communication Theory and Methods

Institution:

Merrimack College

Subject:

Description:

An examination of both quantitative and qualitative methodologies utilized by researchers in the discipline of communication. The course will introduce the concepts of research design, the formatting of research questions, sampling, surveys, validity, field research, content analysis and data collection, behavioral observation, rating scales, experimenter influence and ethicality. The difference between and implications of critical/interpretive research and experimental/behavioral research will be emphasized. Prerequisite: CM 101A or CM 102A or consent of the instructor. Required for Communication Studies majors. Three hours a week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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