CM 202A - Principles of Persuasion

Institution:

Merrimack College

Subject:

Description:

This course is designed to examine the study of persuasive communication as it evolved from the disciplines of psychology and sociology. Special emphasis is placed on types of social influence and how people try to influence one another through attitudinal or behavioral techniques. Some topics discussed will be how people convince one another, persuade others to like them, or end personal relationships. The course will also investigate the tactics of resisting another’s attempt to persuade, the relationship between choice and coercion, and how verbal aggression facilitates or disables persuasion. Learning theory, fear appeals, propaganda, and compliance-gaining techniques are other areas critically assessed. Prerequisite: CM 101A or CM 102A or consent of the instructor. Required for Communication Studies major. Three hours a week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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