CM 221A - Promotional Writing

Institution:

Merrimack College

Subject:

Description:

Application of writing for public relations and advertising, including the integration of copy and graphics, media, advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of public relations and advertising campaigns to meet specific client objectives. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.merrimack.edu

Phone Number:

(978) 837-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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