BU 245 - Marketing Management

Institution:

Herkimer County Community College

Subject:

Description:

3 Credits (3,0) This course explores central management principles and activities related to successful marketing of goods and services. The emphasis is on company strategy, marketing policy, organization, implementation and control. Prerequisite: BU 141 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.herkimer.edu/

Phone Number:

(315) 866-0300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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