MKT 240 - Principles of Marketing

Institution:

Holyoke Community College

Subject:

Description:

An introduction to marketing and its role in the success of organizations and today’ s economy – both U.S.and global. Focus will be on building a sound understanding of the role of the consumer in developing marketing strategies, including the design of the marketing mix – product, price, distribution and promotion. The relationship of marketing to the behavioral sciences will all be emphasized along with the influence of information technologies and e-commerce.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hcc.edu

Phone Number:

(413) 552-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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