BUS 221 - Principles of Marketing

Institution:

Harcum College

Subject:

Business

Description:

This course will prepare you to think strategically about marketing in today's global environment. After successful completion of this course, you will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market research and analysis. In addition, you will understand the role of social media and digital marketing to compete in the global environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harcum.edu

Phone Number:

(610) 525-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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