MKT 384 - Direct Marketing and Sales Promotion

Institution:

Adelphi University

Subject:

Description:

3 credits Prerequisite: MKT 280. An examination of the scope, opportunities, concepts, strategies, and applications involved in direct marketing and sales promotion. Special emphasis on database management, telemarketing, list management, direct mail, and fulfillment. Recent trends and technologies such as the role of the Internet and interactive media will be reviewed. Industry speakers will make presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.ADELPHI.EDU

Phone Number:

(516) 877-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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