MKT 480 - Advertising Management

Institution:

Adelphi University

Subject:

Description:

3 credits Prerequisite: MKT 280. A detailed analysis of today’s advertising agency, with emphasis on integration and application of advertising fundamentals. Particular attention is given to the creation, implementation, and evaluation of advertising campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.ADELPHI.EDU

Phone Number:

(516) 877-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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