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Institution:
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Adelphi University
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Subject:
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Description:
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3 credits This course focuses on the history, theories, techniques, and technologies of persuasive communication. It explores a variety of forms of political persuasion, including those of election campaigns and of campaigns by incumbents and interest groups to shape public opinion. It also examines the persuasive strategies of advertising and public relations. Emphasis is equally divided between historical and contemporary case studies.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(516) 877-3000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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