MKT 200 - Principles of Marketing

Institution:

Neumann University

Subject:

Marketing

Description:

This course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced. A Challenge Examination is available for this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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