HSM 295 - Health Systems Marketing

Institution:

Daemen University

Subject:

Description:

The major objective of this course is to broaden and apply the conceptual system of marketing to the marketing problems of non-profit organizations. The concepts of product, price, promotion and distribution, which are employed by profit-sector marketers, are redefined for maximum relevance to non-profit organizations. The concept of profit maximization is translated into benefit-cost maximization. Prerequisite: Sophomore status or permission of instructor. Offered As Needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daemen.edu

Phone Number:

(716) 839-3600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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