MKT 507 - Strategic Planning for the Global Market

Institution:

Daemen University

Subject:

Description:

This course lays out the competitive orientation and strategies for initial entry, market expansion, and integration of international marketing operations. The course reviews current market opportunities and competitive conditions at the global, regional, and national levels. The student learns how to successfully participate in both emerging markets and regional economic blocs such as APEC, ASEAN, EU, EFTA, NAFTA, MERCOSUR. Participants use case study analysis to develop their skills in analyzing and formulating international marketing initiatives. Prerequisite: Acceptance into the 5-year BS/MS Program. Offered As Needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daemen.edu

Phone Number:

(716) 839-3600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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