SPT 325 - Sport Marketing

Institution:

University of New England

Subject:

Sport Management

Description:

This course introduces the student to marketing applications in the sport industry and in leisure service organizations. Topics include: the unique aspect of sport and leisure service marketing, the economic feasibility study, data collection, market segmentation, competitive analysis, consumer behavior, the marketing mix, public relations, sponsorships, media promotions, and the marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.une.edu/

Phone Number:

(207) 283-0171

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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