BUMK 200 - Marketing

Institution:

University of New England

Subject:

Busi Admin - Marketing

Description:

This course is a survey of marketing and will include the following topics: the marketing environment, marketing ethics, consumer decision making, business marketing, segmentation and target marketing, marketing research, developing and managing products and services, marketing channels and logistics, retailing, marketing communications, internet marketing and pricing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.une.edu/

Phone Number:

(207) 283-0171

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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