BUS 469 - Marketing Management

Institution:

Sonoma State University

Subject:

Description:

Advanced study of marketing management, strategy, and decision-making through the use of marketing cases. Requires the integration of marketing concepts and theories from previous marketing course work. Prerequisites: BUS 360 and 367.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sonoma.edu

Phone Number:

(707) 664-2880

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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