BUS 465W - Wine Marketing

Institution:

Sonoma State University

Subject:

Description:

An in-depth study of marketing from the perspective of the California wine industry. The course emphasizes wine marketing planning, including an analysis of wine consumer segments. The wine industry’s economic, legal, social, and competitive environment, industry trends, major problems and opportunities, and strategic alternatives as related to wine varieties and brands, pricing, promotion, and distribution are discussed. Prerequisite: BUS 360.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sonoma.edu

Phone Number:

(707) 664-2880

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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