BUS 462 - Marketing Research

Institution:

Sonoma State University

Subject:

Description:

The theory and application of marketing research as a tool for management decision-making. Emphasis is on problem identification and definition, research design, sampling procedure, primary and secondary data collection, statistical analysis, interpretation of data, and reporting of research findings. Prerequisites: BUS 211 (or ECON 317 or MATH 165), BUS 367, BUS 319 and BUS 360.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sonoma.edu

Phone Number:

(707) 664-2880

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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