BUS 360 - Introduction to Marketing

Institution:

Sonoma State University

Subject:

Description:

Introduction to terminology and basic concepts, including product development; pricing; and promotion and distribution of goods, services, and ideas. Emphasis is on consumer orientation and managing the marketing function within an uncertain environment. Marketing information systems and other marketing foundations are applied to the consumer. Prerequisites: BUS 211, 230A and 230B.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sonoma.edu

Phone Number:

(707) 664-2880

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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