MKTG 305 - Principles of Marketing

Institution:

Vincennes University

Subject:

Description:

Prerequisite: Junior level standing. This course is designed to evaluate various issues involved in marketing functions taking place in a dynamic business environment. The focus of the course is on the management of marketing by individual businesses. Key topics covered will include the marketing environment, markets and customers, and decisionmaking regarding the elements of the marketing mix. 3 lecture hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

vinu.edu/

Phone Number:

(812) 888-8888

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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