MGMT 280 - Introduction to Marketing

Institution:

Vincennes University

Subject:

Description:

Designed to provide students with a basic background of marketing activities as seen from the manager's point of view. Includes marketing strategy in general, packaging and branding, distributing and channel systems, retailing, wholesaling, mass media advertising, personal selling and matters concerning pricing decisions. 3 lecture hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

vinu.edu/

Phone Number:

(812) 888-8888

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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