ADV 441 - Seminar in Integrated Marketing Communication

Institution:

University of Southern Indiana

Subject:

Advertising

Description:

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Cross listed with PRL 461 and MKTG 461; may be taken only once as one of these courses. Prereq: senior standing and PRL 261 or ADV 241, and MKTG 201 or 305. Sp

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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