ADV 347 - Advertising Copywriting

Institution:

University of Southern Indiana

Subject:

Advertising

Description:

A study of the principles and practices of writing effective commercial messages for media such as magazines, newspapers, billboards, direct mail, directories, and other promotional copy. It includes studies of message elements; the role of research in developing message strategies; the creative process; and clear, effective, and persuasive copywriting. Prereq: ADV 241 and ENG 201 or core equivalent. F, Su

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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