MKTG 461 - Seminar in Integrated Marketing Communications

Institution:

University of Southern Indiana

Subject:

Marketing

Description:

Approaching organizations’ communication issues through the integration of advertising, marketing, and public relations strategies and techniques. Team project required. Cross-listed as PRL 461 and ADV 441. Prereq: senior standing and six hours from ADV 241 or PRL 261 and MKTG 201 or 305. Sp

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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