MKTG 313 - Services Marketing

Institution:

University of Southern Indiana

Subject:

Marketing

Description:

Emphasis is placed on the role of services in today’s economy. The differences in marketing goods and the marketing of services is stressed. Strategy development for a wide variety of services including financial, medical, and entertainment is highlighted. Prereq: MKTG 201 or MKTG 305. F

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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